Beauty Industry

Millie Bobby Brown’s Florence by Mills Launches Eye-Centric Color Cosmetics Line

Features a volumizing mascara, eyeshadow stick, makeup remover and liquid eyeliner.

Author Image

By: Charlie Sternberg

Associate Editor

Millie Bobby Brown’s beauty brand, florence by mills, has launched All Eyes On You—its latest eye-centric color cosmetics line.
 
The new products include:
 

  • Up A Notch Volumizing Mascara: A high-impact mascara.
  • Eye Candy Eyeshadow Stick: A creamy, soft, smudge-proof, waterproof eyeshadow that wears up to 12 hours, and comes in 6 shades.
  • See Ya Later! Bi-Phase Eye Makeup Remover: A bi-phase oil and water-based cleanser that removes waterproof and long-lasting makeup.
  • On Your Mark Dual Liquid Eyeliner (launching in April): A dual-ended semi-matte bold black liquid eyeliner for precision lining, and a ballpoint tip.
 
The new products are available on Florence by mills’ website today and will be available at Ulta in April.

Other Celebrity Beauty Brands

Florence by Mills is one of the top celebrity-owned beauty brands in the world, with a huge following on Instagram and TikTok. See the full ranking of the top 10 celebrity-owned beauty brands, as determined by Justmylook.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters